ToR for Consultant for Social Media Platform Development and Promotion

Improving SRHR in Dhaka Project

Terms of Reference for Consultant for Social Media Platform Development and Promotion

  1. About Us

SERAC-Bangladesh along with Ipas-Bangladesh in collaboration with the Ministry of Local Government, Rural Development and Cooperatives (MOLGRD&C), the Ministry of Health and Family Welfare (MOHFW) is implementing a five-year project called Improving SRHR in Dhaka to cultivate an environment that supports women and girls in poor and ultra-poor socio-economic groups of Dhaka in accessing a full range of SRH services, and in strengthening women’s and girls’ rights, including sexual and gender-based violence (SGBV) response and referral. In collaboration with local partners, the project includes community engagement components to increase awareness of SRHR and address social and gender norms that contribute to poor SRH outcomes. For this, the project will work with 154 health facilities, including 30 Urban Primary Health Care Services Delivery Project (UPHCSDP) clinics, 15 garment health clinics, 100 General Practitioners (GPs), and 9 referral facilities to improve health workers’ skills and strengthen their capacity to provide client-centered, gender-sensitive and trauma-informed SRH services, including during public health emergencies such as COVID-19 by developing public health emergency preparedness and response plans.

  1. Background

Social media has become an indispensable platform for interaction in our life. Irrespective of economic status and urban-rural geographic locations, social media is being used by people on a large scale. In view of programmatic and business perspective, the key functions of social media are explained with SLIM which stands for sharing, learning, interacting, and marketing. Social media played a vital role in creating health awareness and educating people on health services during pandemic situations.  Social media and digital communication platforms (zoom, WhatsApp, Teams, etc.) are now effective tools to communicate, aware and create demand for health services. Any program dealing with sexual reproductive health targeting young people(adolescents), women, and youth, can yield social media to dispel myths, taboos, stigma, and superstition that undermine SRHR issues. A program can achieve its sustainability by translating technical information into forms that are easily understood by the young audience nationally and internationally through facilitating discussion and participation on the program topics on social media and remote communication platforms.

As Improving SRHR in Dhaka Project plans to disseminate and share SRHR information and create demand for SRHR services in the community using social media, we can share, awareness about SRHR information and services with the target audience and learn from their experiences on SRHR issues through social media and remote communication platforms. Through social media, we can also interact and communicate with stakeholders on SRHR issues and topics. We can also use social media to share the best practices, and success stories, and mobilize the community and stakeholders for creating enabling environment for better access to SRHR services especially on family planning (FP), menstrual regulation (MR), post-abortion care (PAC) for women and adolescent girls living in low socioeconomic urban areas. Hence, the Improving SRHR in Dhaka Project plans to develop a Strategy for the Use of social media and Digital Communication Platforms and its promotion by engaging a short-term consultant for technical support in this regard.


To provide technical support in the development of strategy on the use of social and digital media communication platforms, and its operational guideline development.


The consultant will be responsible for the following tasks:

  • Review the draft strategy and make it final by providing technical support
  • Incorporate findings and feedback from the target group, project staff, and stakeholders.
  • Field visits for discussion and consultation with target groups to have inputs and recommendations
  • Provide technical support in operating the platforms according to guideline
  • Develop skills of project staff and volunteers to use and operate the platforms properly
  1. Deliverables:
  2. Strategy for use of social media and digital communication platforms use for Improving the SRHR Project
  3. Operational guidelines on social media and digital media platforms
  4. Conduct and facilitate workshops with youth, adolescents, and women to get ideas and input on social media and digital communication platform use
  5. Capacity development of project staff on operating social media and digital communication platform use.
  • Postgraduate with at least five-year experience in the development sector
  • Candidate should be an expert in developing social media and digital communication platforms for SRHR issues
  • Prior experience in developing a strategy on social media and digital communication platforms
  • Expert in identifying and solving problems in social media and digital communication platform use. 
  • Daily honorarium of key consultant and technical support team.
  • Program will provide vehicle support for field visits (if needed)

The consultant will work for 30 working days from 25 August 2022.

  1. Proposal Deadline 

The interested candidate/consultant should submit their CV and cover letter by 15th August 2022 through

Leave A Comment