We are delighted to announce that SERAC-Bangladesh was one of the winners of the ‘Knowledge Success Session-3 Pitch Competition,’ out of more than 50 candidates from Asia and Africa!

SERAC-Bangladesh’s invention is contextualized SRHR Folk Songs in Bangla. Since information on Sexual and Reproductive Health (SRH) is not available in Bangla regional dialects, millions of young people are excluded from SRH initiatives. SERAC plans to use its previous experience to fill this knowledge gap by writing 5 ballad songs and other types of Bangla folk songs such as Puthi and Gambhira to present regionally contextualized SRHR topics to young people through songs and associated visuals. The competition was participated by the Executive Director of SERAC, SM Shaikat who pitched the idea among 50 others globally. 

The Ministry of Health has already praised SERAC’s efforts in composing similar songs in Puthi. This innovation will directly help to the implementation of the national adolescent health strategy by increasing teenage demand for relevant health and SRH services in their communities. Presenting SRHR information to young people through songs in their native language can help them remember the information and encourage stakeholders and policymakers to rethink future programs and strategies. The songs will be made available through the SERCA-Bangladesh website and social media platforms.

The ‘Knowledge Success Session-3 Pitch Competition’ is a global competition that supports the launch and scale-up of knowledge management (KM) initiatives in selected African and Asian nations. Season 3 of the pitch will focus on locally driven knowledge management (KM) innovations for YOUTH-LED and/or YOUTH-FOCUSED family planning and reproductive health (FP/RH) programs.